Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.For those trying to “go green,” truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.Benefits of the Medium -Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.Truckside advertising is not confined to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.Truckside also provides the option of a national mass reach campaign, known as “Over the Road”. This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.Many national advertisers caught on to the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility — an advertiser’s message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.How It is Purchased -* An advertiser can buy General Market GRP showing levels.* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routes make it an efficient medium for local and regional companies.* “Over the Road” advertising can be used as a mass medium to reach markets across the U.S. by purchasing a campaign along Interstate routes. It can also be used for Regional coverage.Markets Available -Market availability is unlimited. About 95% of the U.S. population can be reached using truckside advertising.How it is Measured & New Technology -Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-Performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the U.S.
PPC or pay per click is the most widely used paid advertisement option on the Internet. Small and large businesses as well as individual marketers are able to market their products and services in a very cost-effective way. Advertisements placed in print media, radio and TV do not give any guarantee of traffic conversion. In these types of advertisements, the advertiser never gets to assess the impact of advertisement. Such methods proved ineffective because the advertisement is watched by thousands or even millions of people but only a few of them buy that product. That is not the case with the targeted PPC advertising. This advertising method is so popular because of various advantages that it provides to businesses of all types and sizes.Genuine Potential Customers
The first advantage with the targeted PPC advertising is that only people who are really interested in the advertised product or service click it. This means, the company receives only those visitors who are really interested in the company’s product. Such visitors can be converted easily into customers.Cost-Effective
Compared to other advertising options like TV and print media ads, the targeted PPC advertising provides value for money. The advertiser has to pay only for genuine visitors who are really interested in the company’s products. Every penny spent is worth it because it results in gaining customers who need that product and are ready to spend money for that. Profit is lot more than the money spent on PPC advertisement.Track Performance
The money spent on targeted PPC can be tracked for effectiveness. An ad solution provider provides all types of data analysis tools. This helps assess clearly if the advertisement is proving beneficial for the company. The analyzed data can be used to plan the advertisement strategy properly. Things that are working can be continued and strengthened, while ineffective promotions can be discontinued.Dynamic Advertising
PPC advertisements take care of various permutations and combinations of the keyword. This eliminates the need for the advertiser to come up with the perfect single keyword. The advertisement shows up for different combinations of the main keyword.Control Budget
With the help of targeted PPC advertising, a company can spend only the right amount on the advertising. Besides, the money is spent on advertisement that provides targeted customers and clients. This helps plan and manage the budget properly and efficiently.Connect with the Right Customers and Clients
PPC advertisement is not clicked on by people who are not interested in that product or service. The company receives only genuine customers and clients. If these customers turn out to be long-term buyers then the advertiser keeps making money for years to come from a lead that cost only a few pennies.Increase Brand Value
The targeted PPC advertising helps increase the brand value of the company. People rightly assume that if a company is capable of paid advertisements then it must have some substance. They also understand that a company spending money on advertisement has the financial wherewithal to provide all types of support system to make the purchase hassle-free for the customers.